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For instance, imagine you had to persuade people to buy a certain brand of toothpaste. You could write about the great taste, or how clean your teeth feel or how white they have become.

When writing to persuade, try to convince the reader to agree with your viewpoint. Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article.

But how do politicians actually use images to persuade us - often without us even knowing? How did they do it thousands of years ago? An ancient gravesite near Stonehenge revealed an important man ...

Tong Yang-Tze is reviving an ancient but disappearing practice and making it contemporary — writ large. By Zachary Small and An Rong Xu The Jewish Museum pairs the Texas artist with a 20th ...

But the group delayed executing the plan as it tried to persuade Iran and Hezbollah to participate. • As they prepared arguments aimed at Hezbollah, the Hamas leaders said that Israel’s “int ...

Assassinating Yahya Sinwar was Israel’s Osama bin Laden moment. But getting a cease-fire deal done in the last three months of the Biden presidency is a much bigger reach. By David E. Sanger ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Etihad Airways is hoping to take advantage of congestion at Dubai airport to win new business for its Abu ...

With Halloween nigh, and the season in many parts of the world ripe for campfires and spooky stories, people gravitate toward ...

SINGAPORE: We all know of people who insist they are too savvy to be scammed. Sometimes, we ourselves may even believe that scammers only target the gullible or the greedy, and that we would never ...

But the group delayed executing the plan as it tried to persuade Iran and Hezbollah to participate. Advertising — As they prepared arguments aimed at Hezbollah, the Hamas leaders said that ...