You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

Corporate spending on advertising is set to reach a record high this Christmas as brands look to cash in on consumers’ appetite for festive storytelling. Companies are set to spend a record £10.5bn in ...

Companies advertise on these devices with text ads (via SMS), banner advertisements, other display ads ... connections that allow people to go online and access content at almost any time and ...

Meta Platforms is set to launch advertisements on its Threads app in early 2025, a key step in its plan to monetise the ...

Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

The subpoena dispute stems from a federal lawsuit that several states filed against Google alleging violations of federal and state antitrust laws through its online display advertising business.

Hardly a week passes without report of another retailer introducing its own media network, or an existing media network expanding its capabilities.

Promoting news stories is just one of many digital strategies the campaign is using, in addition to traditional online display ads and short video clips to target voters on YouTube and other ...

The ad exchange, meanwhile, is a real-time marketplace to buy and sell online display ads. Garland said Google controls the technology used by most major website publishers to offer advertising ...