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From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

Richa Sudlan started out thinking she wanted to help people and have a positive impact on their lives. She first considered a ...

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"Just think, when even the statue of Chhatrapati Shivaji Maharaj falls down in just 9 months, it clearly means that the intention was only publicity - there was no respect for Shivaji Maharaj in this, ...

As India’s festive spirit evolves, brands are thoughtfully reshaping their marketing strategies to resonate with emotional ...