We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say. The post Email marketers discuss the role of AI, iOS and the state of their ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with ...

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

That would be first advice for those who want to follow rules of etiquette: Be professional. You’re discussing work, not ...

Tailoring email signature content and calls-to-action for different recipient groups; Running account-based marketing campaigns directly through email signatures; and Simplifying email signature ...

Telling customers to “relax” or “calm down” is also controversial for a few reasons. “One is that the emotion of being ...

Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

These practical tips can help you create emails that not only grab your audience's attention but also entice them to keep reading.

Learn why email marketing is your golden ticket this BFCM and how you can ensure your campaigns are top-notch revenue drivers.

Progressive Grocer’s podcast focuses on the trends, topics and interests that move women forward in grocery retail. If you have an idea for a TWIG podcast topic, contact [email protected] and/or ...

Switching email service providers can disrupt your marketing efforts. Assess functionality, data quality and risks to ensure a smooth transition.

All in all, HubSpot’s October 2024 updates are providing more seamless integrations, improved automations and better tools for sales and support teams. With features like flexible email design and ...