Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Three stripes and Gold and Blue unite to inspire future champions adidas and National University (NU) are excited to announce ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

Also including NBA athletes Anthony Edwards wearing adidas and LaMelo Ball wearing PUMA ... highlighting the fusion of sport ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Rooted in adidas Sportswear’s comfort-first DNA, the collaboration fuses design codes embedded in Moon Boot’s ski heritage ...

adidas will open in mid-November its new concept “Home of Sport” store on Robson Street in Vancouver. In a news release, the ...

There is a common misconception that Adidas stands for "All Day I Dream About Sports", but the real meaning behind the name ...