The Toronto Maple Leafs have announced cookie brand Oreo as the team’s helmet sponsor for the upcoming NHL season.

The Texas Rangers and general manager Chris Young are in agreement on a multi-year contract extension, the team announced on ...

Centralized digital infrastructure has also benefited Dijkhuizen’s Competence Center; he has team members based in ...

Revenues from India’s premium video-on-demand sector surged by 38% to generate $1.04 billion in the first half of this year, ...

13, 2024 /PRNewswire/ - Lolë, a global clothing brand producing premium athletic wear and outerwear, is proud to announce its acquisition of Louis Garneau Sports, a renowned company in the field ...

This acquisition will be effective immediately, and both companies said they will work closely to ensure a smooth transition. Credit: Shutterstock. Lolë explained the strategic acquisition marks an ...

Fossil fuel companies spend billions to use sports as an advertising vehicle. It's time for sports to take climate change ...

Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

So that comparison is not fair,Vinit Karnik, GroupM In this edition of the Economic Times Brand Equity’s Digital Cover, Vinit Karnik, Managing Director - Content, Entertainment, Sports GroupM ...