Health Canada has now approved and provided a medical device licence for Apple’s sleep apnea notification feature. It works with one of the newer Apple Watch products: Apple Watch Series 9, Apple ...

In their 2024 Consumer Trends Index, Marigold reported that email has one of the highest success rates against other forms of ...

In the dynamic realm of digital marketing, copywriting continues to be a cornerstone skill. As a marketer navigating the ever ...

Soon afterward, GCU found itself in another legal battle with the federal government as the Federal Trade Commission filed a ...

We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say. The post Email marketers discuss the role of AI, iOS and the state of their ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with ...

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

That would be first advice for those who want to follow rules of etiquette: Be professional. You’re discussing work, not ...

Tailoring email signature content and calls-to-action for different recipient groups; Running account-based marketing campaigns directly through email signatures; and Simplifying email signature ...

Telling customers to “relax” or “calm down” is also controversial for a few reasons. “One is that the emotion of being ...

Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

These practical tips can help you create emails that not only grab your audience's attention but also entice them to keep reading.