Rifle, a leader in brand partnerships, has today announced its exclusive agreement with Digital Turbine, a premier mobile ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the only active high ...

Sajdeh is bullish on two IPs while he continues to bet big on Dharma Cornerstone where they are looking at talent beyond ...

Paradigm has launched The Sports Group, a dedicated, all-encompassing division established to represent a roster of elite ...

Teton Gravity Research is known as a leading action-sports filmmaker. But they have evolved into a broader lifestyle brand — ...

So much so that Orangebloods' Geof Ketchum thinks that Oklahoma's time as a national brand in college football is coming to a ...

The GPHG Awards have handed out their prizes for 2024, and a dive watch costing around $5,000 has been named the year's best ...

F1 Arcade, the world’s first Formula 1 experiential hospitality brand, has announced its next U.S. venue is set to open in ...

A Minnesota sports drink brand is hitting social media influencer Logan Paul’s beverage company, Prime, with a trademark infringement lawsuit. X Hydration, based in Rosemount, says its trademarks ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

And she's certainly been on a roll with that, appearing in one of the many scenes from the latest multi-brand Foot Locker ...