The 'crazy' story behind Nike's iconic 'Swoosh' logo is making people relieved there's 'a happy ending'. There's no doubt ...

Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

On-demand, medium-runs production enables company to deliver custom apparel for large sports organizations while seamlessly switching designed ...

Premium athletic and outerwear clothing brand Lolë has acquired cycling and sports equipment company Louis Garneau Sports and ...

The NHL shared new details about the March 1 outdoor game between the Blue Jackets and Red Wings, including ticket info for ...

Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters in white alongside the company’s ostrich logo silhouetted by a ...

After playing a full season with placeholder names, the six PWHL teams released their branding on Monday ahead of the 2024-25 ...

Golf’s first superstar, Bobby Jones, once described the sport as “the closest game ... a luxury apparel brand and design studio encouraging those with no interest in the game to – quite ...

The Chicago Sky star now will work with Reese's, the candy brand that her fanbase also goes by (Reese's Pieces). The deal with include apparel for fans to purchase. The clothing sports the candy's ...

The acquisition strengthens Lolë's presence in the sportswear market as it continues to grow its portfolio of brands MONTREAL ... in the design of cycling clothing and sports equipment.