The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s ...

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

This is where programmatic display advertising comes in handy, because it offers scale that paid search campaigns can't, and at a better price point. So, rather than trying to target an audience of ...

That flexibility extends to multiple media formats, enabling programmatic strategies within channels such as video, mobile, display, and even emerging formats in audio advertising. It is with ...

Billions of adverts on web pages are bought and sold each day through ‘programmatic ­display advertising’, a process ...

Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in ...

The rapid growth in European programmatic advertising means that it now accounts for three-quarters (77%) of digital display investment, according to the latest data from IAB Europe. This compares to ...

SoundCloud, the artist-first platform that empowers artists and fans to connect and share through music, and PubMatic, an independent technology company delivering digital advertising’s supply chain ...

Spotify will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024, according to ...

LOS ANGELES , Nov. 12, 2024 /PRNewswire/ -- Cineverse (NASDAQ: CNVS), a next-gen entertainment studio, today announced that ...

The platform uses its technology to display relevant ads to the right ... By utilizing Google's programmatic advertising, the platform allows publishers to create a more personalized experience ...