The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s ...

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

This is where programmatic display advertising comes in handy, because it offers scale that paid search campaigns can't, and at a better price point. So, rather than trying to target an audience of ...

Billions of adverts on web pages are bought and sold each day through ‘programmatic ­display advertising’, a process involving automated auctions that take milliseconds. Google owns the ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … If you’re trying to ...

Spotify will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024, according to ...

SoundCloud, the artist-first platform that empowers artists and fans to connect and share through music, and PubMatic, an independent technology company delivering digital advertising’s supply chain ...

The rapid growth in European programmatic advertising means that it now accounts for three-quarters (77%) of digital display investment, according to the latest data from IAB Europe. This compares to ...

Almost two-thirds of online display advertising spend will be traded by machines ... The meteoric rise comes despite almost half of programmatic ads not meeting the Media Ratings Council standard – ...

The platform uses its technology to display relevant ads to the right ... By utilizing Google's programmatic advertising, the platform allows publishers to create a more personalized experience ...