Small to medium-sized businesses are promoting themselves online through these visual ads, commonly called display ads or banner ads. Display advertising can play a key role in your online ...

When you account for all online display advertising, not just the narrow segment defined by the government's case, Google ...

The dispute stems from a federal lawsuit several states filed against Google alleging violations of federal and state ...

Corporate spending on advertising is set to reach a record high this Christmas as brands look to cash in on consumers’ appetite for festive storytelling. Companies are set to spend a record £10.5bn in ...

In this paper, we propose a dynamic optimisation model to maximise a web publisher's online display advertising revenues. Our model dynamically selects which advertising requests to accept and ...

Digital advertising has been around for over 20 years, but for marketers there are still a lot of unknowns. There’s a surfeit of metrics for analysing clicks and browsing behaviour which only serve up ...

Two major studies show the effectiveness of online display ads for both static and rich media: DoubleClick and Eyeblaster. For the study from January to December 2008, DoubleClick measured overall U.S ...

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The mobile initiative delivered 22 of the campaign's overall digital traffic and the click-through rate was six times better than Porsche's online-display advertising. The carmaker plans to relaunch ...

Yet marketers continue to spend heavily on online advertising. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing ...

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...