Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.
Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?
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Tupperware Brands, a household name synonymous with food storage innovation, has filed for Chapter 11 bankruptcy protection.
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As well as being the best-loved rock band in history, The Beatles have arguably pop music's most famous logo. But who created ...
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The 155-year-old company will still sell its legendary red-and-white cans of soup, but will drop the reference from its name ...
Domino's Pizza took the word “pizza” out of its logo and off storefronts back in 2012, with leadership of the Ann Arbor, ...
While Portland basketball fans are daydreaming of picking JuJu Watkins in the WNBA draft in two years or signing Oregon Ducks ...